Urban Apparel Magazine

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot.
Even their ads are[.....]