Urban Apparel Magazine

Walking through the Street section of The MAGIC Marketplace you heard all kinds of awesome sounds blasting through stereos from various designers. However, in the midst of the rap, hip/hop, electronic and club music filling the convention center, Skullcandy, the headphones that have become a global sensation, attracted every music lover to their booth. Well, I should say “booth” in only “conference terms” but it was more like a mini club scene that featured Skullcandy’s eye catching array of colorful[.....]

There are your everyday run of the mill brands, and then there is the Legendary Convertible Bertt. Here is a brand with a truly innovative look at casual fashion. I had the pleasure of talking to Andre, one third of the Legendary Convertible Bertt’s founders.
As Andre explained, “Legendary Convertible Bertt is a conceptual brand that is trying to create our own lane as far as blending muscle cars and fashion. A lot of brands that you see in young men’s[.....]

Tokidoki is one of the most playful brands on the market to date. Between their fun poppy colors and lovable characters, tokidoki has dominated their corner of the market. I spoke with Jeff from Tokidoki at the MAGIC convention.
He explained that tokidoki is a lifestyle brand that is based off of the artwork of Simone Legno, an Italian artist who came to America to realize his dream of creating the brand tokidoki. Tokidoki means “sometimes” in Japanese, because there’s always[.....]

Yums is one of the most recognized brands in hip hop. Their sassy smiling face beams from the caps and kicks of artists such as Soulja Boy Tellem, Sean Kingston, Bone Thugs N Harmony, Lil’ Wayne, Snoop Dogg. I was able to speak with Chris Parker from Yums at MAGIC.
Chris walked us through the history of their brand. It’s only been about three years since they began shipping. They started off primarily as a footwear brand but it has now[.....]

Every year, the world’s most influential designers from across the globe gather for three days to celebrate and showcase everything you need to see in fashion. The MAGIC Marketplace is the finest trade event in the international fashion industry featuring buyers and sellers for men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. MAGIC’s goal is to “connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers” and over the years, MAGIC has[.....]

Okay, okay, I know what you’re thinking when you hear the phrase “flip the bird” but I want you to forget all the derogatory meanings behind it because Tassho Pearce (aka EMIRC) will have you flipping over his clothing line “Flip The Bird”. Not only is Pearce a designer he is without a doubt Hawaii’s biggest Hip-Hop artist. Flip The Bird started out as Pearce’s own record label and after designing shirts to promote it, the shirts themselves began to[.....]

Flud Watches, whom we’ve written about at Urban Apparel Magazine in the past, made their appearance at the MAGIC Marketplace this February 2010. As usual, they continue to inspire with their unique watch designs, but more importantly, astound with the long list of celebrities, influencers, and athletes that sport their products on their wrists. With only a handful of people and a short number of years, Flud Watches has built a strong brand that is firmly ensconced in the world[.....]

New Era has made a name for themselves in Baseball Caps since the beginning of the 20th century. To say that they understand the market for caps is an understatement – they practically own the space! And ever since Spike Lee popularized the baseball cap as a fashion accessory, New Era has been there to ride the popularity wave.
So, when Urban Apparel Magazine approached Stuart Domanowski, Business Unit Manager for Kids at New Era, to enlighten us into recent trends[.....]

With a name like Billionaire Mafia, you know that nothing is done on the cheap or on the small side. Exhibiting at MAGIC 2010 in February, designer Lana Fuchs and the rest of the Billionaire Mafia crew continued to dazzle, inspire, and bring it with no less than half a dozen big name celebrities and endorsements including Jadakiss, Fabolous, Baby Bash, Big Dro, B.G., the New Boyz, and others.
But BM (as they’re known in these parts), is not just show.[.....]

Skin Industries is known for its edgy designs that speak to the individual. It started 11 years ago as a Freestyle Motorcross (FMX) brand, and within two months it was the number one FMX brand. Skin also had huge overflow into the Supercross and Motorcross industries and soon it took off on everyone. I had the pleasure of speaking with the charming David Bocerello at the Skin Industries booth at MAGIC.
Bocerello explained that although Skin started as a FMX brand,[.....]