Urban Apparel Magazine

There are your everyday run of the mill brands, and then there is the Legendary Convertible Bertt. Here is a brand with a truly innovative look at casual fashion. I had the pleasure of talking to Andre, one third of the Legendary Convertible Bertt’s founders.

As Andre explained, “Legendary Convertible Bertt is a conceptual brand that is trying to create our own lane as far as blending muscle cars and fashion. A lot of brands that you see in young men’s urban or young men’s apparel period is dominated by subculture… You know some people like sports, some people like music. I think almost 80% of men like cars.”

Their men’s line consists of verbiage tee’s, mechanics shirts and coveralls. One of Andre’s favorites is a tee which states “Headed to Hell With A Full Tank of Gas” with a fifties style image of a gas attendant. Imagine blue collar mechanic gear with a lot of flash and sass. “What Legends Are Made Of…” is their simple slogan that is on many of their pieces. Honestly, their men’s line is so sharp that it has me looking forward to their women’s line! It’s going to debut soon, called Mustang Sally aka Wives of Winners.

And the attitude of the men who are putting this brand out is phenomenal. Andre describes how “at a downtime in the industry it’s easy to not want to try anything new. It’s easy to be just a run of the mill brand just to get some money. But we would rather fail at trying to succeed at something different, than succeed for about two weeks in doing something everyone else is doing. It’s a maturation process, and we’re just working together and trying to have fun.” Now that is what legends are made of!