Urban Apparel Magazine

There are your everyday run of the mill brands, and then there is the Legendary Convertible Bertt. Here is a brand with a truly innovative look at casual fashion. I had the pleasure of talking to Andre, one third of the Legendary Convertible Bertt’s founders.
As Andre explained, “Legendary Convertible Bertt is a conceptual brand that is trying to create our own lane as far as blending muscle cars and fashion. A lot of brands that you see in young men’s[.....]

Yums is one of the most recognized brands in hip hop. Their sassy smiling face beams from the caps and kicks of artists such as Soulja Boy Tellem, Sean Kingston, Bone Thugs N Harmony, Lil’ Wayne, Snoop Dogg. I was able to speak with Chris Parker from Yums at MAGIC.
Chris walked us through the history of their brand. It’s only been about three years since they began shipping. They started off primarily as a footwear brand but it has now[.....]

New Era has made a name for themselves in Baseball Caps since the beginning of the 20th century. To say that they understand the market for caps is an understatement – they practically own the space! And ever since Spike Lee popularized the baseball cap as a fashion accessory, New Era has been there to ride the popularity wave.
So, when Urban Apparel Magazine approached Stuart Domanowski, Business Unit Manager for Kids at New Era, to enlighten us into recent trends[.....]

Baseball caps with funky brims? Check! Clever fabrics and designs? Check! A premium baseball cap that retails for over $35 in stretch-fitted with red satin lining? Check! A brand everyone’s heard of? … Umm, well not yet. But from the looks of it, they will soon! The brand-spankin’ new Zoptopz caps have finally made their appearance.

2007 sees celebrities from Lindsay Lohan to K-fed wearing a new take on the classic fedora. Traditionally found in muted colors and paired with outerwear like the a classic trench coat, they are now being found in fabulous new fabrics, patterns, and colors with accents to help them stand out in a crowd. Here are a few tips to keeping your head hot:

Choose a hat that suits your face shape. The right hat can frame your face in a[.....]

When you put the words “hip-hop” and “fashion” together, it’s hard not to think of Jay-Z. Rapper Jay-Z (Shawn Carter) is involved in a lot of different business endeavors that revolve around his brand and persona. He’s recently became CEO of Def Jam Records, sold over 33 million records worldwide, co-owns The 40/40 Club and the NBA’s New Jersey Nets but more importantly (to us), is also the creator of the clothing line Rocawear.
Rocawear grosses over $400 million a year,[.....]