Urban Apparel Magazine

When the NBA was hit with the dress code, fans freaked out. People thought that NBA athletes would start to look like bad accountants. But the truth is, even if you despise suites, you can wear business clothes in the NBA and still keep your identity. Take NBA standout Rudy Gay who is considered one of the most fashionable guys in the NBA today, he wears high end “NBA appropriate clothes” – possibly – better than anyone else.
Gay has a[.....]

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot.
Even their ads are[.....]

In a former life, Don Ed Hardy was a tattoo artist. Not just any ordinary tattoo artist but he was known as “the godfather of modern tattoo”. He was even awarded an Honorary Doctorate by the San Francisco Art Institute. You can see it in his designs, which are more dynamic and intricate than any other company out there. A stretch to say? Maybe… but if you track his success and influence, you can’t deny it. Don has a unique[.....]

Jay-Z’s Rocawear dips their toes into the world of fragrance with the latest addition the acclaimed line by releasing 9 IX Rocawear, the new fragrance for men. Some people may say that this is unchartered waters for Rocawear but come on, it’s Jay-Z! The dude will not only jump into deep waters he’ll swim like a fish and not only stay afloat become Poseidon in no time.
Look at how far Rocawear has come. What started in 1999 with nothing more[.....]

Joining the ongoing trend in hip hop artists becoming fashion mogules, internationally famous rapper T.I. is launching his clothing line Akoo (“A King of Oneself”) in time for the holiday shopping season. In a recent press release, Akoo lead designer Ralph Reynolds states,  “the Akoo man is an individual who regards fashion as a compliment to his strong personality.” As part of the design and creative direction process, T.I. plays a key role in the styling and promotion of the[.....]

When you put the words “hip-hop” and “fashion” together, it’s hard not to think of Jay-Z. Rapper Jay-Z (Shawn Carter) is involved in a lot of different business endeavors that revolve around his brand and persona. He’s recently became CEO of Def Jam Records, sold over 33 million records worldwide, co-owns The 40/40 Club and the NBA’s New Jersey Nets but more importantly (to us), is also the creator of the clothing line Rocawear.
Rocawear grosses over $400 million a year,[.....]