Urban Apparel Magazine

Tokidoki is one of the most playful brands on the market to date. Between their fun poppy colors and lovable characters, tokidoki has dominated their corner of the market. I spoke with Jeff from Tokidoki at the MAGIC convention.
He explained that tokidoki is a lifestyle brand that is based off of the artwork of Simone Legno, an Italian artist who came to America to realize his dream of creating the brand tokidoki. Tokidoki means “sometimes” in Japanese, because there’s always[.....]

Yums is one of the most recognized brands in hip hop. Their sassy smiling face beams from the caps and kicks of artists such as Soulja Boy Tellem, Sean Kingston, Bone Thugs N Harmony, Lil’ Wayne, Snoop Dogg. I was able to speak with Chris Parker from Yums at MAGIC.
Chris walked us through the history of their brand. It’s only been about three years since they began shipping. They started off primarily as a footwear brand but it has now[.....]

Okay, okay, I know what you’re thinking when you hear the phrase “flip the bird” but I want you to forget all the derogatory meanings behind it because Tassho Pearce (aka EMIRC) will have you flipping over his clothing line “Flip The Bird”. Not only is Pearce a designer he is without a doubt Hawaii’s biggest Hip-Hop artist. Flip The Bird started out as Pearce’s own record label and after designing shirts to promote it, the shirts themselves began to[.....]

With a name like Billionaire Mafia, you know that nothing is done on the cheap or on the small side. Exhibiting at MAGIC 2010 in February, designer Lana Fuchs and the rest of the Billionaire Mafia crew continued to dazzle, inspire, and bring it with no less than half a dozen big name celebrities and endorsements including Jadakiss, Fabolous, Baby Bash, Big Dro, B.G., the New Boyz, and others.
But BM (as they’re known in these parts), is not just show.[.....]

Skin Industries is known for its edgy designs that speak to the individual. It started 11 years ago as a Freestyle Motorcross (FMX) brand, and within two months it was the number one FMX brand. Skin also had huge overflow into the Supercross and Motorcross industries and soon it took off on everyone. I had the pleasure of speaking with the charming David Bocerello at the Skin Industries booth at MAGIC.
Bocerello explained that although Skin started as a FMX brand,[.....]

There has been a long standing battle in the world of Mixed Martial Arts (MMA) fashion between two industry heavyweights; TapouT and Affliction. Forgive me for putting both names in the same sentence since the bitter rival between the two brands have caused enough heated discussion alone to garner its own pay-per-view event between friends and athletes choosing sides, but at this year’s MAGIC Marketplace Conference all was settled. TapouT’s presence at MAGIC, the fashion conference that brings together anybody[.....]

Cruising around the MAGIC showroom, you never know who you are going to meet… or shall I say “discover”. I like to say discover because the word alone conjures up the idea of hidden treasures, valuables or  enlightenment. So when I “discovered” Likuid Nation Clothing in the Street section of MAGIC, I knew right away I was onto something genuine. Likuid Nation is the urban lifestyle brand created by Cam Bennerman, a former NC State standout (leading the Wolfpack in[.....]

Baseball caps with funky brims? Check! Clever fabrics and designs? Check! A premium baseball cap that retails for over $35 in stretch-fitted with red satin lining? Check! A brand everyone’s heard of? … Umm, well not yet. But from the looks of it, they will soon! The brand-spankin’ new Zoptopz caps have finally made their appearance.

I’m a silver kind of guy. I mean, the term “golden” is something you wish to aim for but me, I’m a silver and platinum guy. I love the way it looks and goes with anything. Nothing silver ever looks bad – seriously! And regardless of what you think about silver, by no means does it mean “second place”. This point can be better illustrated by Nike’s release of their Air Jordan 25th Silver Anniversary Collection. Silver on white… simply[.....]

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot.
Even their ads are[.....]