Yums is one of the most recognized brands in hip hop. Their sassy smiling face beams from the caps and kicks of artists such as Soulja Boy Tellem, Sean Kingston, Bone Thugs N Harmony, Lil’ Wayne, Snoop Dogg. I was able to speak with Chris Parker from Yums at MAGIC.
Chris walked us through the history of their brand. It’s only been about three years since they began shipping. They started off primarily as a footwear brand but it has now[.....]
Archive for the ‘Hip Hop’ Category
Categories: Caps & Headwear, Footwear, Hip Hop, Lifestyle
Okay, okay, I know what you’re thinking when you hear the phrase “flip the bird” but I want you to forget all the derogatory meanings behind it because Tassho Pearce (aka EMIRC) will have you flipping over his clothing line “Flip The Bird”. Not only is Pearce a designer he is without a doubt Hawaii’s biggest Hip-Hop artist. Flip The Bird started out as Pearce’s own record label and after designing shirts to promote it, the shirts themselves began to[.....]
Categories: Hip Hop, Hoodies & Jackets, T-s and Tops
With a name like Billionaire Mafia, you know that nothing is done on the cheap or on the small side. Exhibiting at MAGIC 2010 in February, designer Lana Fuchs and the rest of the Billionaire Mafia crew continued to dazzle, inspire, and bring it with no less than half a dozen big name celebrities and endorsements including Jadakiss, Fabolous, Baby Bash, Big Dro, B.G., the New Boyz, and others.
But BM (as they’re known in these parts), is not just show.[.....]
Categories: Hip Hop, Menswear, T-s and Tops
Cruising around the MAGIC showroom, you never know who you are going to meet… or shall I say “discover”. I like to say discover because the word alone conjures up the idea of hidden treasures, valuables or enlightenment. So when I “discovered” Likuid Nation Clothing in the Street section of MAGIC, I knew right away I was onto something genuine. Likuid Nation is the urban lifestyle brand created by Cam Bennerman, a former NC State standout (leading the Wolfpack in[.....]
Categories: Hip Hop, Pants & Jeans, T-s and Tops
Baseball caps with funky brims? Check! Clever fabrics and designs? Check! A premium baseball cap that retails for over $35 in stretch-fitted with red satin lining? Check! A brand everyone’s heard of? … Umm, well not yet. But from the looks of it, they will soon! The brand-spankin’ new Zoptopz caps have finally made their appearance.
Categories: Accessories, Caps & Headwear, Fashion, Hip Hop, Trends
In a former life, Don Ed Hardy was a tattoo artist. Not just any ordinary tattoo artist but he was known as “the godfather of modern tattoo”. He was even awarded an Honorary Doctorate by the San Francisco Art Institute. You can see it in his designs, which are more dynamic and intricate than any other company out there. A stretch to say? Maybe… but if you track his success and influence, you can’t deny it. Don has a unique[.....]
Categories: Accessories, DJ, Fashion, Hip Hop, Hoodies & Jackets, Japanese, Lifestyle, Luxury, Menswear, T-s and Tops, Trends
Man oh man, how many times have I had a debate over which sneakers are hotter. Nike? Adidas? Puma? LeBron’s? D Wade’s? The list goes on and on. Daily, I search the web to find the latest styles that I think our readers will like and when I come across a source that even makes me go ‘Wow’, I have to give props. The website SneakerFreaker.com lays it out pretty well for all of the shoe-crazy world. If you’re a[.....]
Do you miss 2008 already? Want to reminisce about the fashion must-haves and faux pas of the year past? Looking for an archive or compendium of 2008 Streetwear and Urban Apparel fashion? Then look no further: MJC announces its All Gone 2008 Streetwear Encyclopedia.
With limited distributed in two editions: one with white text on red cover (700 copies) and a red text on red cover (300 copies), the book is sure to go fast. The book catalogues the key trends[.....]
Jay-Z’s Rocawear dips their toes into the world of fragrance with the latest addition the acclaimed line by releasing 9 IX Rocawear, the new fragrance for men. Some people may say that this is unchartered waters for Rocawear but come on, it’s Jay-Z! The dude will not only jump into deep waters he’ll swim like a fish and not only stay afloat become Poseidon in no time.
Look at how far Rocawear has come. What started in 1999 with nothing more[.....]
Advanstar Fashion Group announces a new and exciting addition to their semi-annual MAGIC Marketplace in Las Vegas: S.L.A.T.E (Select, Lifestyle, Apparel, Trends, Emergence). This addition provides a 40,000 square foot juried assortment of eclectic and sophisticated brands that cross skate,surf, street, and hip hop clothing genres. The idea is to provide a showcase for an emerging class of fashion that is rapidly taking on the world.
For the upcoming S.L.A.T.E. event, over 100 exhibitors are committed. In addition there will be[.....]