Urban Apparel Magazine

Tokidoki is one of the most playful brands on the market to date. Between their fun poppy colors and lovable characters, tokidoki has dominated their corner of the market. I spoke with Jeff from Tokidoki at the MAGIC convention.
He explained that tokidoki is a lifestyle brand that is based off of the artwork of Simone Legno, an Italian artist who came to America to realize his dream of creating the brand tokidoki. Tokidoki means “sometimes” in Japanese, because there’s always[.....]

Every year, the world’s most influential designers from across the globe gather for three days to celebrate and showcase everything you need to see in fashion. The MAGIC Marketplace is the finest trade event in the international fashion industry featuring buyers and sellers for men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. MAGIC’s goal is to “connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers” and over the years, MAGIC has[.....]

New Era has made a name for themselves in Baseball Caps since the beginning of the 20th century. To say that they understand the market for caps is an understatement – they practically own the space! And ever since Spike Lee popularized the baseball cap as a fashion accessory, New Era has been there to ride the popularity wave.
So, when Urban Apparel Magazine approached Stuart Domanowski, Business Unit Manager for Kids at New Era, to enlighten us into recent trends[.....]

Baseball caps with funky brims? Check! Clever fabrics and designs? Check! A premium baseball cap that retails for over $35 in stretch-fitted with red satin lining? Check! A brand everyone’s heard of? … Umm, well not yet. But from the looks of it, they will soon! The brand-spankin’ new Zoptopz caps have finally made their appearance.

Why is it that shoes are such a huge indicator of status? Between the pressures of being en vogue and the cost with keeping up with the latest brand it’s no wonder. From men’s sneakers to, well, every type of women’s footwear there’s always the latest and greatest way to express your status.
Ladies, for 2009 we are looking at the ankle boot.
Once upon a time knee high boots were the great indicator, but now they just look too safe. Go[.....]

Or as I call them “Hooker Boots.” No offense intended of course, but I first got acquainted with these kinds of boots when “Pretty Woman” came out.  The association stuck. But boots that go up over the knee and call attention to those juicy thighs are not just for prostitutes anymore! Now civilian women can rock this mega-hot footwear.
Over the knee boots look great with skinny jeans or leggings, but if you want to go for super hot pair them[.....]

I love the whole idea of post apocalyptic life. Everyone is hard as nails, fighting for survival. Inevitably the battle proves someone as the new King or Queen. This tough outlook is visible in this years fashion. Just check out the “Run This Town” video with Jay Z and Rhianna, and you’ll see what I mean.
To pull off this trend you need black, black and more black. Preferably a black leather jacket, get some black leggings with a shine, and[.....]

In a former life, Don Ed Hardy was a tattoo artist. Not just any ordinary tattoo artist but he was known as “the godfather of modern tattoo”. He was even awarded an Honorary Doctorate by the San Francisco Art Institute. You can see it in his designs, which are more dynamic and intricate than any other company out there. A stretch to say? Maybe… but if you track his success and influence, you can’t deny it. Don has a unique[.....]

Jay-Z’s Rocawear dips their toes into the world of fragrance with the latest addition the acclaimed line by releasing 9 IX Rocawear, the new fragrance for men. Some people may say that this is unchartered waters for Rocawear but come on, it’s Jay-Z! The dude will not only jump into deep waters he’ll swim like a fish and not only stay afloat become Poseidon in no time.
Look at how far Rocawear has come. What started in 1999 with nothing more[.....]

Advanstar Fashion Group announces a new and exciting addition to their semi-annual MAGIC Marketplace in Las Vegas: S.L.A.T.E (Select, Lifestyle, Apparel, Trends, Emergence). This addition provides a 40,000 square foot juried assortment of eclectic and sophisticated brands that cross skate,surf, street, and hip hop clothing genres. The idea is to provide a showcase for an emerging class of fashion that is rapidly taking on the world.
For the upcoming S.L.A.T.E. event, over 100 exhibitors are committed. In addition there will be[.....]